A Chocolate Pharmacy?

On the plane, – sat next to a man who was just hired away from Hallmark cards in Kansas City by Hershey’s. He is a product placement specialist and product development consultant. His job is to convince CVS that Hershey’s chocolate should be strategically placed near the pharmaceutical counter because it makes people feel good, like drugs. They had pitched this idea to CVS years ago but it was shot down. ( granted, this was pre: health benefits of 70 percent cocoa dark chocolate) Anyway, that’s why Hershey’s brought this guy in. A Hershey’s satellite office has been installed in the Woonsocket CVS complex specifically for this purpose. — Chocolate Bars Near Pharmacy Aisles, not just in the candy section!!!!! He said that CVS is all about pharmacy, whereas Walgreens is corner convenience. Hershey’s has no problem with powerful product placement in Walgreens- but CVS MUST be convinced that the pharmaceutical business strategy is not feasible in the long run.
We talked for 2 and 1/2 hours straight. I had only one drink. I offered him some million dollar ideas- about repackaging, going with the 70 percent cocoa benefits- I tell you people!!! I missed my calling, okay!!! I mean, my mind was WILD with solutions!!! I can’t begin to tell the whole story here…the information I pulled out of the guy about how they accumulate data – and how the CVS stores are designed to brain wash you… yuck… okay, anyway– this mornings headline, CVS won’t carry cigarettes. This indicates that CVS is taking the Care and Wellness thing to a NEW level of HEALTH awareness and AWAY from toilet paper, lipstick, dog food, and yes, maybe chocolate. What is to become of my new friend??!!

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